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Hotel merchandise

Hotel merchandise and guest retail, made like a collection.

Guests buy what they would wear anyway. We develop focused collections around the property, from knitwear and T-shirts to caps, totes and beachwear, finished with the care of a fashion range rather than a promotional order.

Request a quoteHow it works
Two hotel team members at the bar in cream T-shirts, one with a black apron
Four line-print test patterns in blue on a light cotton sample

What a hotel collection can include

  • T-shirts and sweatshirts
  • Knitwear
  • Caps and hats
  • Tote and beach bags
  • Resort and beachwear
  • Gifts and accessories

Where a hotel collection sells

Hotel boutiques

A collection that sits beside the property’s own story.

Resort and spa retail

Beachwear, robes and bags for the shop by the pool.

Gifts and members

Pieces for openings, regulars and members.

Merchandise that sells

Collection thinking
A focused range with a point of view, rather than a catalogue of logo items.
Subtle branding
Embroidery, tonal print and woven labels, used with restraint.
Ready for the shelf
Labels and swing tags planned with the collection; packaging discussed for each piece.
Start focused
Begin with a capsule and add to it as you learn what guests buy.

From brief to delivery.

A capsule moves through the same stages as a uniform, with retail labels and finishing planned from the start.

  1. 01

    Brief

    The property, the teams, the products and the date. Brand books and drawings help.

  2. 02

    Specify & develop

    Cloth, fit, sizes, trims and finishes for each product and the way it is used.

  3. 03

    Sample

    You review samples and approve the specification before production.

  4. 04

    Produce

    Made in Portugal and elsewhere in Europe, depending on the product.

  5. 05

    Deliver

    Planned around your opening date or rollout.

  6. 06

    Replenish

    Reorders made to the approved specification as teams change and textiles wear.

Questions about hotel merchandise

What makes hotel merchandise worth buying?

Products people would choose anyway: good cloth and cut, considered colour, subtle branding and proper labels. It should feel like the property, not a promotion.

Can we start with a capsule?

Yes. A collection can start with just a few styles for the boutique and add what sells. The programme as a whole typically starts from 100 units, counted across those styles.

Do you handle labels and packaging?

Labels and swing tags are planned with the collection, and packaging can be discussed for each piece.

Can you produce resort merchandise and beachwear?

Yes. Resort wear, beach bags, towels and caps can be developed as a collection for the resort’s shop.

Request a quote for hotel merchandise

A few lines are enough to start. It helps to know:

  • The property, and what guests already ask about
  • The pieces you have in mind
  • Where they will be sold
  • Rough quantities, even for a first capsule

What happens next

  1. 01We read the brief and check what you need, where and by when.
  2. 02We reply by email, usually with questions about quantities, sizes and dates.
  3. 03When the specification is clear, we quote and plan samples.

Prefer email? Write to hello@stanziastudio.com.

Step 1 of 2Next: where to reply

Your project

What kind of project is it?
Which products?

Choose all that apply.

Approximate quantity

Our production programmes typically start from 100 units. Count across all products; a rough range is fine.

When do you need it?

An opening date or a rough window is enough.

A few lines help us reply with the right questions: the property, the teams, an opening date.

Next: where to reply.